Sillydelphia
The next generation of filmmakers
CLEVER
EAGER
FRIENDLY
BODGED
LIGHT-HEARTED
Sillydelphia Film Festival is a student-run film festival to celebrate undergrad and grad works from across the country. The goal is to create a hub for creative youngsters and bring in the next generation of filmmakers.
Vlad and Patrick were opening up Sillydelphia’s second edition from strictly comedies to films of all genres. We helped them position themselves with a jaunty brand voice, confident visual identity, and energetic motion system.
The copywriting is a fun nod to how college students speak to each other, making it feel relatable and accessible. The proudly playful spirit of the copy informs the playful placement, allowing us to angle, repeat, and throw type all around a composition.
Sillydelphia is for the students who are obsessed with film but don’t always get the opportunity to share it. The filmstrip-inspired graphic elements visually connect the festival to motion picture history and broaden the scope from just comedy to a larger film audience.
We developed a vibrant color palette and an icon library that introduces a medley of new shapes. The beveled corners visually tie to the beveled shape of the logo and strips.
Sillydelphia is a stepping stone for students to get work screened, connect with professionals, and get inspired to collab with peers. Celebrating the low-budget wins, the long-night efforts, and the beloved memories of putting a movie together with your friends.
